%eo- %88r-

The AI 
Alignment 
Platform

Bonafide is the Generative Commerce Enablement technology that empowers enterprises to manage the exchange of information in the Generative AI ecosystem.

Learn More

Product

Agentic commerce starts with alignment

Generative AI Apps

  • More accurate and relevant answers
  • Lower computing costs
  • One source for validated content 
and data
  • Increase user trust

Bonafide

We enable enterprises to distribute accurate and validated content to Generative AI Apps to increase discovery and purchase.

Enterprises

  • Ownership of data and content
  • Greater visibility to Generative AI Apps
  • One source to distribute content
  • Be part of the purchase decision

Learn

Generative AI is the new era of commerce

It’s time to rethink how your content is developed and distributed.


In the next decade, web search-based eCommerce will be overtaken by AI-based Generative commerce.

Decrease in search engine use and website visits

Increase in content distribution via 
Gen AI chatbots

Don’t just take our word for it

Gartner Predicts Search Engine Volume Will Drop by
25%Due to AI Chatbots and Other Virtual Agents

February 19, 2024

80%of Consumers Signal Interest in AI-Driven Shopping

January 9, 2024

92%of Consumers Signal Interest in AI-Driven Shopping

August 28, 2023

The bottom line

Accuracy, organization, and control of genAI agents’ information on enterprises’ products and services will directly impact consumers’ opportunity to discover and purchase them.

Team

Entrepreneurs with success innovating at scale

Layton Han

CEO

Data, Travel and eCommerce
show-experience

Co-founder/CEO, IPO, sold to United Airlines and later to Netzero

Co-founder, sold to American Express

CEO, grew travel data company from start-up to $100+ million in revenue

Co-founder/CEO, IPO, sold to United Airlines and later to Netzero

Co-founder, sold to American Express

CEO, grew travel data company from start-up to $100+ million in revenue

Tom Underwood

COO

Hotel, Travel and SAAS
show-experience

SVP Hotels, grew hotel business from $1 billion to $2 billion, enabling company sale to Expedia

CEO, doubled ARR in less than 20 months to nearly $10 million

CFO, founding executive team and raised over $25 million in capital

SVP Hotels, grew hotel business from $1 billion to $2 billion, enabling company sale to Expedia

CEO, doubled ARR in less than 20 months to nearly $10 million

CFO, founding executive team and raised over $25 million in capital

Chris Brown

CPO

Data Science and AI
show-experience

Founder, grew company to be the key data science partner for large brands including Google, Visa, Gap, US DoD, Wells Fargo and McKesson

Chief Data Scientist, built the company's ML/AI models to enable the company's global media buying and analytics efforts

Founder, grew company to be the key data science partner for large brands including Google, Visa, Gap, US DoD, Wells Fargo and McKesson

Chief Data Scientist, built the company's ML/AI models to enable the company's global media buying and analytics efforts

Jeevan Bhattar

CTO

Technology
show-experience

SVP Technology, managed over $100 million budget and 350 technology employees globally

SVP Technology, managed over $100 million budget and 350 technology employees globallyccc

SVP Technology, managed over $100 million budget and 350 technology employees globally

SVP Technology, managed over $100 million budget and 350 technology employees globally

SVP Technology, managed over $100 million budget and 350 technology employees globallyccc

SVP Technology, managed over $100 million budget and 350 technology employees globally

Investors

Advisors

Jeff Epstein

Bessemer Venture Partners

Sourav Ghosh

Host Hotels

Shomit Ghose

Clearvision Ventures

Steve Short

Enterprise Holdings

Clayton Reid

MMGY

David Pann

Microsoft

Tim Sullivan

Kognitiv

Carroll Rheem

iolite group

Our vision is to unlock the maximum potential of Generative Commerce.

Get in touch

Our Brnad

We are our client’s intelligent companion

  • Direct a healthy information flow
  • Streamline genAI output in a world of infobesity
  • Keep a watchful eye for accuracy and legitimacy

We are our clients’ always-on, hardworking companion in Generative Commerce. As such, our logotype features a trusty sidekick, a Border Collie named Fido. Border Collies are regarded as the brightest canine breed, used as herding dogs on farms and ranches around the world to keep livestock safe and in check—a nice analogy for what we do 
at Bonafide:

  • Direct a healthy information flow
  • Streamline genAI output in a world of infobesity
  • Keep a watchful eye for accuracy and legitimacy